TOTALENERGIES MARKETING TANZANIA LTD

East West Seed (Tanzania) Limited had a campaign that aimed at reaching different direct and prospected customers for brand awareness creation, detailing customers and sales in return. The target audience was Agrovet dealers, Agrovet store sellers and owners, and farmers. This campaign focused on attaining the three objectives, which are: brand knowledge through customer one-on-one engagement; knowing where EWS customers are geographically located; and product usability through understanding the availability, use, and getting feedback from customers who use these products. The activation reach was in the market, in the shops, and on farms that customers and TA found. The coverage per region was Dodoma, Iringa, Mbeya, Ruvuma, Njombe, Songwe, Katavi, Pwani, Morogoro, and Rukwa, where the activation work plan, mechanics, and KPI were shared and approved for execution. Cornerstone Solutions Limited was tasked with coming up with the execution plan for the campaign mechanics, route plan, sales mechanics, database creation for the targeted audience, and branding and visibility. The MPU activation was set for coverage of 25 working days in the mentioned regions.