CRDB BANK PLC
TISHA NA TEMBO CARDS ACTIVATION
- Dec 2023
Description
Cornerstone Solutions Ltd was tasked by CRDB Bank to undertake the experiential Activation of its Tembo Card product across the country. The activation aimed at raising awareness about the Tembo cards, creating sale of cards and push mobile payments of different customers to different market. These activation was done on Supermarkets, and Bars targeting customers on their holiday seasons purchase.
Coverage Area
- Mwanza, Dodoma, Kilimanjaro & Dar es Salaam.
Objectives
- Brand awareness creation
- Sales of Tembo Cards
- Push mobile payment per purchase via Tembo cards
- POSM Placing & Brand visibility
