POPULATION SERVICES INTERNATION PSI TANZANIA
LIFE GUARD CONDOM ACTIVATIONS
- Dec 2021 – March 2022
Description
Marie stopes Tanzania launched their product Life Guard condom. They tasked Cornerstone to do listing activations in Tanzania. This included the key objectives which are awareness, branding and sales. Activations took place in 20 regions in Tanzania with 4 teams.
Coverage Area
- Tanzania Mainland
Objectives
- Experiential Engagement
- Product Sell (Give Away provision)
- Generate distributors orders
- Brand Experience
- Outlets branding
